Drupal To WordPress Revamp

dog BLOG

From Dust to Diamonds: Breathing New Life Into A Neglected Blog

Have you ever stumbled upon a hidden gem, only to realize it’s covered in years of neglect? That’s exactly what happened when I came across a 12-year-old blog, barely clinging to life in the vast digital landscape. Monetization was practically non-existent, and the blog itself was running on an outdated version of Drupal, struggling to keep up with the times.

The Transformation Process

Seeing potential beneath the dust, I embarked on a mission to revitalize this forgotten blog.


First things first, I ditched the aging Drupal platform and migrated the entire blog to a fresh WordPress setup. This brought it up to speed with modern standards, ensuring better performance and security.

SEO Optimization

Next, I tackled the technical SEO aspect. This involved optimizing page titles, meta descriptions, header tags, and internal linking structure. By speaking the language of search engines, I made the blog more easily discoverable by potential readers.

Technical SEO

The biggest concern when doing a huge change into any site is to make sure the technical aspects don’t change, things like URLs (the most important), titles, links and crawlability. Before doing any changes I made sure to have all those technical aspects saved and ensured those were kept after the update.

Content Refresh

The heart of any blog lies in its content. I identified the top 10 performing articles and gave them a thorough refresh. Updates included improved readability, relevant keyword integration, and fresh visuals.

Core Web Vitals Improvement
Traffic Improvement

Challenges and Overcoming Them

It wasn’t all smooth sailing. Migrating a 12-year-old blog wasn’t a walk in the park. Broken links, outdated plugins, and compatibility issues kept me on my toes. But with careful planning and problem-solving, I managed to navigate these hurdles.

The Rewarding Results

The results were nothing short of remarkable. Within just 3 months, the blog experienced a triple jump in both traffic, email list and income. And the growth hasn’t stopped there. It continues to thrive, proving that even neglected projects can blossom with the right care and attention.

Email List Growth
Email List Journey

Key Takeaways

This experience taught me valuable lessons about the power of:

Spotting potential

Don’t underestimate the hidden gems you might find online. Often, neglected projects hold untapped potential.


Moving from outdated platforms to modern solutions can breathe new life into your project.

SEO optimization

Technical SEO is not magic, but it’s a key ingredient in improving discoverability and attracting viewers.

Content is king

High-quality, engaging content remains the core driver of any successful online project.

Interested in working together? Contact me below.